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2021 Joint Marketing Conference: OBL & WVBankers

Marketing in an Upside Down World


In 2020 it certainly felt like our world was turned upside down. Branches closed. Lending became risky. Few had money to invest. The economy was on life support and bankers became first responders. Traditional marketing strategies were put on hold and emergency communications were developed to save clients.

As bank marketers start to make sense of this chaotic world, it is apparent that there are many opportunities to provide greater assistance in local markets. During this virtual event, participants will gain new insights on how to leverage these opportunities by refining their marketing message and implementing new communication tactics.

This exciting program will be hosted by recognized OBL presenter Joe Micallef – who knows a thing or two about topsy turvy worlds. Originally from the land Down Under, Joe has developed a highly successful career helping financial institutions navigate turbulent terrains to produce exceptional results. He believes that a bank’s ability to turn chaos into opportunity is largely reliant upon the great marketing messages and efforts an institution can manifest.

Attend this annual conference as Joe and other industry expertsdeliver another highly valuable virtual event that will help marketing teams achieve greater success in 2021.

BROCHURE - Print and email to register

Who Should Attend: This annual conference is designed for marketing executives, other marketing team members and senior executives responsible for overseeing the marketing function, including CEOs, COOs, and select members of the board or strategic planning committee.

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